Awareness Raising

With Awareness Raising Tools, you try to influence social norms, attitudes and values of people so they will change their behaviour because they are convinced that they are doing the right thing and their actions are in line with their personal values. Different types of information, education and communication (IEC) instruments can be used to initiate behavioural change and to stimulate social pressure towards sound and sustainable policies.

Awareness Raising

With Awareness Raising Tools, you try to influence social norms, attitudes and values of people so they will change their behaviour because they are convinced that they are doing the right thing and their actions are in line with their personal values. Different types of information, education and communication (IEC) instruments can be used to initiate behavioural change and to stimulate social pressure towards sound and sustainable policies.

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