Построение карьеры в области водных ресурсов и климата

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Построение карьеры в области водных ресурсов и климата

Добро пожаловать на «Построение карьеры в области водных ресурсов и климата» - онлайн-курс для начинающих специалистов в области водных ресурсов и климата, который проведет Вас через различные этапы поиска подходящей работы в этом секторе. Для получения дополнительной информации, пожалуйста, посмотрите следующее видео (английская версия).

 

 

 

Некоторые аспекты, которые нужно знать прежде чем приступить к этому курсу

 

  • Структура курса: 4 различных модуля, включающих от 5 до 10 подтем каждый
  • Для кого это? Недавние выпускники или молодые специалисты, желающие расширить свои карьерные возможности, ищете ли Вы свою первую работу в этом секторе или просто хотите найти новые возможности.
  • Пререквизиты: интерес к экологическим темам, особенно к водным ресурсам и изменению климата
  • Содержание: Инструменты и рекомендации, которые подготовят Вас к успешному началу карьеры в водном и климатическом секторах и сделают Вас более трудоспособным.
  • Время на прохождение курса: мы рекомендуем Вам проходить не менее 2 тем в неделю. Каждая тема должна занимать у Вас около 1-2 часов.

 


Партнеры по финансированию программы

Erasmus +

Website 

erasmus

 

Swiss Agency for Development and 

Cooperation (SDC)

Website 

 

sdc

 

Agence de l'eau Artois - Picardie

Website 

agence de l'eau

 

 

Партнеры по осуществлению программы

Solidarité Eau Europe (SEE) 

Website 

swE

Secrétariat international de l’eau (SIE)

Website 

isw

Global Water Partnership (GWP)

Website 

gwp glo

GWP Central and Eastern Europe 

Website

gwp eur

GWP Hungary 

Website

gwp hung

cewas

Website

cewas

Good Planet Beligium 

Website

good planet

 

 

 

 

 

 

    Добро пожаловать на «Построение карьеры в области водных ресурсов и климата» - онлайн-курс для начинающих специалистов в области водных ресурсов и климата, который проведет Вас через различные этапы поиска подходящей работы в этом секторе. Для получения дополнительной информации, пожалуйста, посмотрите следующее видео (английская версия).

     

     

     

    Некоторые аспекты, которые нужно знать прежде чем приступить к этому курсу

     

    • Структура курса: 4 различных модуля, включающих от 5 до 10 подтем каждый
    • Для кого это? Недавние выпускники или молодые специалисты, желающие расширить свои карьерные возможности, ищете ли Вы свою первую работу в этом секторе или просто хотите найти новые возможности.
    • Пререквизиты: интерес к экологическим темам, особенно к водным ресурсам и изменению климата
    • Содержание: Инструменты и рекомендации, которые подготовят Вас к успешному началу карьеры в водном и климатическом секторах и сделают Вас более трудоспособным.
    • Время на прохождение курса: мы рекомендуем Вам проходить не менее 2 тем в неделю. Каждая тема должна занимать у Вас около 1-2 часов.

     


    Партнеры по финансированию программы

    Erasmus +

    Website 

    erasmus

     

    Swiss Agency for Development and 

    Cooperation (SDC)

    Website 

     

    sdc

     

    Agence de l'eau Artois - Picardie

    Website 

    agence de l'eau

     

     

    Партнеры по осуществлению программы

    Solidarité Eau Europe (SEE) 

    Website 

    swE

    Secrétariat international de l’eau (SIE)

    Website 

    isw

    Global Water Partnership (GWP)

    Website 

    gwp glo

    GWP Central and Eastern Europe 

    Website

    gwp eur

    GWP Hungary 

    Website

    gwp hung

    cewas

    Website

    cewas

    Good Planet Beligium 

    Website

    good planet

     

     

     

     

     

     

      Посмотрите следующее видео, чтобы узнать, как ориентироваться в платформе и извлечь максимум пользы из курса (английская версия).

       

       

      Присоединяйтесь к нашему практикующему сообществу (на английском языке) 

       

       

       

      Модуль 3 - Как начать свое собственное дело

      Модуль 4 - Поиск подходящей для Вас организации по водным ресурсам и климату

      3.2 Разработка инновационных решений, часть I

      Дополнительные материалы (дополнительная литература)

      Eight Practical Steps to Design for the Market

      This blog post provides insights on how to develop radically innovative products and services for the poorest people around the globe. It provides additionally eight steps to help designing a branding and marketing strategy and a last mile supply chain that will put a product in the hands of a million or more customers.

      POLAK, P. (2016): Eight Practical Steps to Design for the Market. URL [Accessed: 23.07.2018]

      3.3 Разработка инновационных решений, часть II

      Дополнительные материалы (дополнительная литература)

      The Field Guide to Human-Centred Design

      Part of the IDEO mission is to spread human-centred design to social sector practitioners around the world. The Field Guide to Human-Centred Design reveals our process with the key mindsets that underpin how and why we think about design for the social sector, 57 clear-to-use design methods for new and experienced practitioners, and from-the-field case studies of human-centred design in action.

      Licence (CC BY-NC-ND 3.0)

      IDEO.org (2015): The Field Guide to Human-Centred Design. Canada: URL [Accessed: 23.07.2018] PDF

      Eight Practical Steps to Design for the Market

      This blog post provides insights on how to develop radically innovative products and services for the poorest people around the globe. It provides additionally eight steps to help designing a branding and marketing strategy and a last mile supply chain that will put a product in the hands of a million or more customers.

      POLAK, P. (2016): Eight Practical Steps to Design for the Market. URL [Accessed: 23.07.2018]

      3.4 Структура устойчивой бизнес-модели

      Дополнительные материалы (дополнительная литература)

      Cooperative model for financially sustainable municipal solid waste composting (NAWACOM, Kenya) - Case Study

      OTOO, M., KARANJA, N., ODERO, J. and HOPE, L. (2018): Cooperative model for financially sustainable municipal solid waste composting (NAWACOM, Kenya) - Case Study. In: Otoo, M. and Drechsel, P. (Eds.). Resource recovery from waste: business models for energy, nutrient and water reuse in low- and middle-income countries. Oxon (UK): Routledge - Earthscan. Section III, Chapter 3, pp.362-370. URL [Accessed: 26.03.2019]

      Briquettes from agro-waste (Kampala Jellitone Suppliers, Uganda) - Case Study

      GEBREZGABHER, S. and MUSISI, A. (2018): Briquettes from agro-waste (Kampala Jellitone Suppliers, Uganda) - Case Study. In: Otoo, M. and Drechsel, P. (Eds.). Resource recovery from waste: business models for energy, nutrient and water reuse in low- and middle-income countries. Oxon (UK): Routledge - Earthscan. Section II, Chapter 3, pp.41-51. URL [Accessed: 26.03.2019]

      A public-private partnership linking wastewater treatment and aquaculture (Ghana) - Case Study

      AMOAH, P., MUSPRATT, A., DRECHSEL, P. and OTOO, M. (2018): A public-private partnership linking wastewater treatment and aquaculture (Ghana) - Case Study. In: Otoo, M. and Drechsel, P. (Eds.). Resource recovery from waste: business models for energy, nutrient and water reuse in low- and middle-income countries. Oxon (UK): Routledge - Earthscan. Section IV, Chapter 15, pp.617-630. URL [Accessed: 26.03.2019]

      Water Business Kit Kenya: A guide to starting your own water treatment and vending business

      The IFC publications provides hands-on insights and checklists for developing a safe water business. The theoretical information is illustrated by examples and a case study in Kenya.

      International Finance Cooperation (IFC) (2013): Water Business Kit Kenya: A guide to starting your own water treatment and vending business. Washington, D.C.: URL [Accessed: 09.08.2018]
      SSWM factsheets

      Business model development

      Язык Английский
      Business model development

      Краткое содержание

      business model development

      A business model is a conceptual framework to describe how a social enterprise, start-up or NGO creates, captures and delivers value. The Business Model Canvas (BMC) developed by Osterwalder and Pigneur (2010) serves as hands-on tool to design truly customer oriented business models to meet needs in the market. However, it also covers the aspects of customer segmentation, customer relations, and revenue streams etc. to translate a business idea into a practical business model.

      The business model development factsheet provides you with an overview on how to apply the Business Model Canvas. In order to conceptualize an in-depth business model, a broad range of tools from the blueprint and validate phase factsheets are available that have also to be taken into consideration.

      Stay up to date about water entrepreneurship!

      Subscribe here to the new Sanitation and Water Entrepreneurship Pact (SWEP) newsletter. SWEP is a network of organizations joining hands to help entrepreneurs design and develop lasting water and sanitation businesses. 

      What is a business model and why is it important for your business?

      Factsheet Block Body

      The term business model is widely used in theory and practice and reflects core aspects of a business as such. Osterwalder and Pigneur describe it as “[…] the rational of how an organization creates, delivers and captures value” (2010, p.14). To translate these 3 core tasks into concrete building blocks they developed the Business Model Canvas. The Business Model Canvas comprising of customer segments, value propositions, (distribution) channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure. This method can help safe water businesses to capture the strategy of how to create value for specific target groups, called customer segments and how to reach these customer segments with safe water or household water treatment solution (HWTS) at what price. An important dimension at an early stage is to determine the revenue streams so that the business can become cost-covering or profitable. In a next step, business model covers the aspects of what resources are needed, how to finance the business, with whom to collaborate in order to make the business work etc. When reflecting on your existing business or defining a new idea it is crucial to address these topics, specifically when you are working in the complex BoP market.

      Business Model Canvas
      The Business Model Canvas. Source: OSTERWALDER AND PIGNEUR AND STRATEGYZER AG (2010)

      For whom is business model development essential?

      Factsheet Block Body

      Developing a business model is essential for profit and socially oriented safe water firms who are starting to concretise a business idea. It will help to assess and refine the business idea as well as reflecting and improving the model of a current business. It is applicable for profit-oriented operations as well as for not-for profit oriented ones.

      How to create a new business model or refine an existing one?

      Factsheet Block Body

      With the help of the prominently used Business Model Canvas (BMC) (OSTERWALDER & PIGNEUR 2010), a company can refine, reflect or define its business model and take strategic decisions on how to proceed and implement its developed ideas. The goal of the BMC is to assist water entrepreneurs in understanding their business idea and how the business operates to encourage discussions, foster analysis and leverage creativity to design a business model that works.

      A thorough explanation of the different building blocks of the Business Model Canvas can be found here.

      To further explore the core elements of your business model, we refer to the other tools of the blueprint phase of this toolbox: value proposition, value creation, simple vs. complex business models, innovative ways to reach non-users and retailers and mobile sales force.

      But first comes first: developing a business model in practice:

      During workshops, gathering different stakeholders, you can discuss how your business model can be developed/improved to create a unique business model by using the BMC:

      • See here how it can be done.
      • Use this extensive step-by-step description of how to identify the different building blocks of the BMC in 20 minutes here.
      • An online template version to work with can be found here.
      • Interesting information about business model creation here.
      • Gain inspiration with the toolkit for particular water and sanitation business development:

      Having brainstormed and filled out the BMC for your company is the first step towards a successful business. But having a BMC is not the end of the work, rather the work starts now: You have to prototype and validate your business ideas to see how they perform in the real world and adjusted to the needs of your customers (see tool on human centred design).

      3.5 Презентация Ваших идей

      Дополнительные материалы (дополнительная литература)

      Win the Business With This Elevator Pitch

      This article published by the Harvard Business Review gives some important pointers when it comes to talking style and being convincing with your elevator pitch, accompanied by an examples of both an ineffective and an effective elevator pitch.

      MARTIN, S.W. (2012): Win the Business With This Elevator Pitch. Cambridge: Harvard Business Review URL [Accessed: 14.01.2013]

      The Perfect (Elevator) Pitch

      This Business Week article describes some key aspects of a good elevator pitch and how to create it, rehearse it, and tailor it for a specific audience.

      PINCUS, A. (2007): The Perfect (Elevator) Pitch. New York: Bloomberg L.P. URL [Accessed: 14.01.2013]

      Listen as Start-ups Pitch investors for funding

      The Pitch provides podcasts about business pitches and background information for entrepreneurs. Each episode takes you behind closed doors to the critical moment when aspiring entrepreneurs put it all on the line. The Pitch delivers on the high-stakes promise of a live pitch without shying away from the nitty gritty details of what happens after everyone shakes hands and walks out of the room.

      THE PITCH (EDITOR) Listen as Start-ups Pitch investors for funding. URL [Accessed: 20.04.2018]

      3.6 Маркетинг

      Материалы для скачивания
      Дополнительные материалы (дополнительная литература)

      Marketing and the 7Ps

      Descriptions on what marketing is comprised of, why marketing is important, the 7Ps of marketing, marketing strategy planning and future trends in marketing.

      CIM (2009): Marketing and the 7Ps. The Chartered Institute of Marketing (CIM)

      Introductory Guide to Sanitation Marketing

      This Guideline, developed by the WSP, is a toolkit for practitioners to define sanitation marketing and key components of a sanitation marketing initiative and provide an overall framework for scaling up rural sanitation programs using a marketing approach.

      DEVINE, J. ; KULLMANN, C. (2011): Introductory Guide to Sanitation Marketing. In: Water and Sanitation Program: Toolkit: URL [Accessed: 11.12.2015]

      Sanitation Marketing: A handbook for Sanitation Managers and Private Sector Players

      This handbook outlines key facts about sanitation marketing, a step-by-step approach to development and implementation of a sanitation marketing project and also suggested key references for further reading for a wide range of audiences but more specifically, policy makers, program managers, business entrepreneurs in sanitation, financial institutions and behavioral change communication specialists.

      NABEMBEZI, D. NABUNYA, H. (n.y): Sanitation Marketing: A handbook for Sanitation Managers and Private Sector Players. Ministry of Health Uganda and PLAN Uganda URL [Accessed: 11.12.2015]

      3.7 Анализ рынка

      Дополнительные материалы (дополнительная литература)

      Competitive Analysis

      A guideline on how to conduct a competitors analysis.

      SAASNET (n.y): Competitive Analysis. Understanding Your Competition. State Association of Addiction Services (SAAS) URL [Accessed: 16.12.2015]

      3.8 Как управлять своими финансами

      Дополнительные материалы (дополнительная литература)

      Business Builder 4. How to Prepare a Cash Flow Statement

      Before handling a cash budget yourself you should understand the cash flow in your company. This report gives an overview over cash flow and the components in a cash flow statement. Further, it gives you advice on how to prepare a cash flow statement, as well as explaining two methods for constructing the statement. It closes with a chapter on analysing a cash flow statement.

      ZIONS BANK (2005): Business Builder 4. How to Prepare a Cash Flow Statement. In: Zions Business Resource Center: URL [Accessed: 11.12.2015]

      4.4 Как подготовиться к первому собеседованию при приеме на работу

      Материалы для скачивания
      Дополнительные материалы (дополнительная литература)