Introductory Guide to Sanitation Marketing

This Guideline, developed by the WSP, is a toolkit for practitioners to define sanitation marketing and key components of a sanitation marketing initiative and provide an overall framework for scaling up rural sanitation programs using a marketing approach.

DEVINE, J. ; KULLMANN, C. (2011): Introductory Guide to Sanitation Marketing. In: Water and Sanitation Program: Toolkit: URL [Accessed: 11.12.2015]