Validate
The validation phase asks a safe water business validate its business model under concrete market conditions and adapt and refine business model and/or product/service offering.
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- Validate
Validate
Social marketing for safe water
Social marketing is the use of marketing principles and techniques to advance a social cause, idea or behaviour. In contrary to commercial marketing…
Sales process
A sales process entails all aspects that are related to selling a product or service. The process starts with the identification of potential…
After-sales
After-sales processes follow-up on customer deals, warranty issues and bring back customer feedback in order to improve product and services towards…
Distribution process: retailers or mobile sales force
Safe water enterprises have a multitude of options to deliver products and services. Important is to thoroughly reflect how the delivery shall look…
Business development: how to grow a safe water business
Business growth and scaling go hand in hand. Different strategies are applicable to grow and develop your business by innovating in the areas of…
Innovative ways to reach non-users
Creating innovative ways to reach non-consumers of safe water with household water treatment solutions (HWTS) or safe water services is challenging.…
Managing your business - the balanced scorecard
Safe water enterprises need to have strategies on how their business shall evolve. To manage the implementation of a strategy tools are needed. The…
Financial analysis: activity-based costing
Financial analysis allows a company to overview its costs and identifies potential cost positions that could be lowered to become more effective per…
Monitoring and evaluation (safe water business)
“What gets measured gets done” (Drucker, 1954)Monitoring is the routine to collect data and information on activities and operations (e.g. from…
Microfinance for safe water businesses
Microfinance also known as microcredits allows businesses, individuals or communities to purchase goods, services, or equipment without paying for it…