Throughout the Safe Water Business Perspective different concepts and sector-specific terms related to safe water and market-based approaches to safe water find their application or are referred to. The background section explains the different crucial concepts and provides further information to facilitate the understanding and applicability of household water treatment solutions and water kiosk models. These concepts include, but are not limited to: the United Nations sustainable development goals, the concept of the Bottom of the Economic Pyramid, and the need for a new paradigm for sustainable private-sector engagement in the water sector.

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