Affordable WASH services and products

If you are selling low cost water and sanitation services directly to your customers, it is especially important to:

  1. Meet your customers’ needs. Think about the value of your offer, not about helping those with little or no income or money to spare.
  2. Remain affordable. Can you reduce the cost of your products and services?
  3. Grow your business. When your profit margins are small, your company must continue to add new customers. How and where can you find them?

Browse the factsheets below for low-cost options that provide sound services and good value. You will also find advice on how to reduce your costs and grow your business. 

Remember: Customers at the base of the economic pyramid (BoP) may have limited ability to pay, but together they possess considerable purchasing power.

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