Financial, marketing and sales tools
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- Financial, marketing and sales tools
Financial, marketing and sales tools
Writing a Concept Note
A concept note is a summary of a proposal containing a brief description of the idea of the project and the objectives to be pursued. In some…
Social Marketing (DC)
Social marketing is the use of commercial marketing techniques to promote the adoption of behaviour that will improve the health or well-being of the…
Project Proposal Writing
A proposal is a request for financial assistance to implement a project. The proposal outlines the plan of the implementing organisation about the…
Demand Creation - General
Various water and sanitation programmes have failed in the past because they were supply driven. It is of prime importance to understand that people…
Microfinance
Traditional banks do not usually reach the rural population and are not interested in giving small loans to low-income families. For this reason,…
Analyse your market
Businesses do not exist in isolation but have to be established in a market environment. At first, the industry sector in which the company operates…
Marketing
A company’s marketing mix most commonly consists of the “4Ps of marketing”: product, place, price and promotion. They are intricately and sensitively…
Learn how to manage your finances
Financial Management is a vital task for every company and should always draw the attention of an entrepreneur. This factsheet covers three distinct…
Prepare your elevator pitch
As an entrepreneur, you will need to be prepared to take every opportunity to gain interest in your start-up from potential customers, investors, or…
Social marketing for safe water
Social marketing is the use of marketing principles and techniques to advance a social cause, idea or behaviour. In contrary to commercial marketing…
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