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Awareness Raising

Social Marketing (WD)

What Is Social Marketing?

(Adapted from MACFADYEN et al. 1999; SCOTT 2005; NATIONAL EXCELLENCE COLLABORATIVE n.y.)

Social Marketing is similar to conventional marketing, but the end goal is not to sell a product to make profits, but to achieve a social benefit (e.g. improvement of health, conservation of resources) for the society.

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