This paper synthesises lessons learned, best practices, successes, and challenges of social marketing safe water solution, and discusses how these lessons may be applied to planning safe water treatment programs around the globe.
POUZN (2007): Best Practices in Social Marketing Safe Water Solution for Household Water Treatment. Lessons Learned from Population Services International Field Programs. Point-of-Use Water Disinfection and Zinc Treatment (POUZN) URL [Accessed: 20.09.2012]