This field note presents the Benin story and its development of a successful national sanitation marketing programme, adapted to the rural African context. It provides valuable lessons and innovations for other African countries seeking to develop rural sanitation marketing programmes that stimulate household demand at scale and harness the potential and capacity of the local informal private sector market to supply products that respond to consumer needs.
WSP (2011): Experiences from Rural Benin. (= (= Sanitation and Hygiene Series) ). Nairobi, Kenya: Water and Sanitation Program (WSP) URL [Accessed: 23.10.2012]