Measuring and Managing a Salesperson’s Future Value to the Firm

This paper proposes instruments to evaluate and demonstrate the effects of training type and incentive type on a salesperson’s future value and provide recommendations on training and incentive schemes.

KUMAR, V. et al. (2014): Measuring and Managing a Salesperson’s Future Value to the Firm. In: Journal of Marketing Research: Volume 51 Issue 5, 591-608. URL [Accessed: 16.04.2018]