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The Society for Technology & Action for Rural Advancement (TARA) is a social enterprise set up in the year 1985 at New Delhi, India. It is an "incubation engine" of the Development Alternatives Group which has been providing development solutions in India and elsewhere.
http://www.tara.in/about_us.aspx [Accessed: 15.08.2018]This paper discusses the topic of how enterprises can gain sustainable competitive advantages in emerging markets through multiple business models. A variety of case studies are developed to highlight the multiple business models in practice. The paper shows that firms studied applying multiple business models demonstrate higher chances of gaining competitive advantage.
Published under license: CC BY-NC-ND 4.0
RANJITH, V.K. (2016): Business Models and Competitive Advantage. In: Procedia Economics and Finance: Volume 37 , 2003-2007. URL [Accessed: 15.08.2018]Strategyzer’s youtube channel provides tools and insights on how to build a business model and specifically apply the Value Proposition Canvas.
Strategyzer (2018): https://www.youtube.com/user/businessmodeltv [Accessed: 13.08.2018]Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. The book features practical innovation techniques designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation.
OSTERWALDER, A. and PIGNEUR, Y. (2013): Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons URL [Accessed: 09.08.2018]