How to achieve evidence-based behavioural change

Providing target populations in developing countries with hygiene, sanitation and water “hardware” must be accompanied by so-called “software” programmes to achieve behavioural change. As behaviour is the product of psychological processes, public awareness campaigns must be conducted to change the factors influencing the outcome of these processes. It is thus necessary to determine the key factors responsible for changing a behaviour, and to implement behavioural change techniques that most effectively change these factors.

MOSLER, H. ; HUBER, A. ; INAUEN, J. ; TOBIAS, R. (2012): How to achieve evidence-based behavioural change. In: Sandec News: Volume 13 URL [Accessed: 01.12.2015]