In a unique case of awareness raising for sanitation, the use of traditional songs by local musicians has proved to be a powerful marketing tool in Mozambique resulting in rapid upscaling and acceptance of ecosan by urban, peri-urban and rural communities. The case study highlights the value of tailor-made and locally adaptable methodology to ensure the success and self-replication of integrated water, sanitation and hygiene programme.
QUAYLE, T. (2012): Lichinga, Mozambique. Innovative Marketing: Removing the Barriers to Ecological Sanitation in Lichinga, Niassa Province, Mozambiqze. Cape Town: ICLEI Africa URL [Accessed: 28.05.2013]