Sanitation Marketing for Managers

This manual provides guidance and tools for designing a sanitation marketing program. It guides professionals in the fields of sanitation and marketing to comprehensively assess the current market for sanitation products and services and to use the results of this assessment to design a multi-pronged sanitation marketing strategy.

JENKINS, M. SCOTT, B. USAID HIP (2010): Sanitation Marketing for Managers. Guidance an Tools for Program Development. Washington DC: United States Agency for International Development Hygiene Improvement Project (USAID HIP) URL [Accessed: 18.06.2019]