This planner takes you through a 6-step process to develop a community-based media campaign. Although it is written for a campaign on alcohol risks, it offers clear step-by step information on how to plan a media campaign that are useful for any kind of a media campaign. It includes many useful tips and tricks.
FOCUS (2006): Community Based Media Campaign Action Pack. Kingston: Ontario Stroke Strategy URL [Accessed: 17.04.2012]