Library

This document provides guidance on how to write a business plan, including all major chapters.

GRANTFINDER LTD (n.y): Writing a Successful Business Plan. In: Special Update Feature: URL [Accessed: 16.12.2015]

This document provides a comprehensive description of Porter's value chain.

RECKLIES, D. (2001): The Value Chain. In: FAO User Uploads: URL [Accessed: 16.12.2015]

This presentation provides an introduction into market and environmental analyses.

HOLMS, A. (n.y): How to Do a Market Analysis and Environmental-Trend Analysis. UCSB Writing Program and College of Engineering URL [Accessed: 16.12.2015]

An introductory presentation on industry and competitive analysis.

HOLMS, A. (n.y): How to Do an Industry and Competitive Analysis. UCSB Writing Program and College of Engineering URL [Accessed: 16.12.2015]

ALTER, S.K. ALTER, S.K. (2000): Managing the Double Bottom Line. A Business Planning Reference Guide for Social Enterprises. San Francisco, CA: SAVE THE CHILDREN URL [Accessed: 16.12.2015]

OLSEN, E. (n.y): Strategic Planning: Where Are We Going? How Will We Get There?. In: Strategic Planning Kit For Dummies, 2nd Edition: URL [Accessed: 16.12.2015]

This textbook chapter gives a good introduction to strategic management issues.

DOBSON, P.W. STARKEY, K. RICHARDS, J. What is Strategic Management. In: DOBSON, P.W. ; STARKEY, K. ; RICHARDS, J. ; (2004): Strategic Management: Issues and Cases, 2nd Edition. 1-17. URL [Accessed: 16.12.2015]

An extensive guideline on how to write a business plan. It includes general information on business plans and detailed chapters on the components of business plans.

UNCTAD (2002): How to Prepare Your Business Plan. Geneva: United Nations Conference on Trade and Development (UNCTAD) URL [Accessed: 16.12.2015]

The tool asks you to consider a number of statements based on the 4Cs and answer true or false. It is an exercise you can do on your own or with a group and should take 20 to 30 minutes. It is suitable for businesses of all scales and sectors.

CREATIVE & CULTURAL SKILLS (n.y): The Marketing Mix – the 4Cs. In: Business Survival Toolkit: URL [Accessed: 11.12.2015]

http://www.bizfilings.com/toolkit//sbg/finance/getting-financing.aspx [Accessed: 11.12.2015]

The Business Owner’s Toolkit is a comprehensive source for business knowledge. In a chapter it covers all the aspects of financing a (prospective) business owner should know. Further chapters of the Toolkit are “Start-Ups”, “Running a Business”, “Marketing”, and “Office & HR”.

Free online learning material on marketing with examples on marketing mixes, marketing strategies etc.

MARKETINGTEACHER.COM (n.y): Marketing Teacher. MARKETINGTEACHER.COM URL [Accessed: 11.12.2015]

SPADACCINI, M. (2012): The Legal Ins and Outs of Forming a Partnership. In: Entrepreneur: URL [Accessed: 11.12.2015]

Before handling a cash budget yourself you should understand the cash flow in your company. This report gives an overview over cash flow and the components in a cash flow statement. Further, it gives you advice on how to prepare a cash flow statement, as well as explaining two methods for constructing the statement. It closes with a chapter on analysing a cash flow statement.

ZIONS BANK (2005): Business Builder 4. How to Prepare a Cash Flow Statement. In: Zions Business Resource Center: URL [Accessed: 11.12.2015]

This homepage presents a different way of approaching marketing.

CHIANIS, A. (n.y): Why the 4C’s Marketing Model is Good for Business. In: Business Bee: URL [Accessed: 11.12.2015]

This document helps you to examine the concepts of assets, liabilities and net worth in order to relate them to your business. This edition teaches you how to create a balance sheet.

ZIONS BANK (2005): Business Builder 2. How to Prepare and Analyze a Balance Sheet. In: Zions Business Resource Center: URL [Accessed: 11.12.2015]

This handbook outlines key facts about sanitation marketing, a step-by-step approach to development and implementation of a sanitation marketing project and also suggested key references for further reading for a wide range of audiences but more specifically, policy makers, program managers, business entrepreneurs in sanitation, financial institutions and behavioral change communication specialists.

NABEMBEZI, D. NABUNYA, H. (n.y): Sanitation Marketing: A handbook for Sanitation Managers and Private Sector Players. Ministry of Health Uganda and PLAN Uganda URL [Accessed: 11.12.2015]

ENTREPRENEUR.COM (2012): Limited Liability Partnership. In: Small Business Encyclopedia: URL [Accessed: 11.12.2015]

An overview of financial supply chain management, providing definitions and further readings.

WEISS, J.B. 2014 (2014): How to Better Manage your Financial Supply Chain. London, UK: QFINANCE URL [Accessed: 11.12.2015]

http://www.gruenden.ch/en/ [Accessed: 11.12.2015]

This website contains important information on the successful foundation of a business in Switzerland.

A description of gross margin calculations with examples.

STEVEDAVIES (2015): Key Performance Indicators. Huntington, NY: Steve Davies URL [Accessed: 11.12.2015]