Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. The book features practical innovation techniques designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation.
OSTERWALDER, A. and PIGNEUR, Y.
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.
John Wiley & Sons