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The authors discuss innovation in the context of ‘awareness’ and information available to customers. Flexible informational awareness accounts for both perceptions within the same overall innovation strategy is researched. A simple theoretical setup that yields an intuitive and tractable visualization - in the form of thought bubbles - for the process of innovation is proposed.
GOORHA, P. ; POTTS, J. (2016): Awareness in innovators: from ‘outside the box’ to ‘inside the bubble’. المُدخلات: Journal of Global Entrepreneurship Research: Volume 6 URL [Accessed: 16.04.2018] PDFThis paper proposes instruments to evaluate and demonstrate the effects of training type and incentive type on a salesperson’s future value and provide recommendations on training and incentive schemes.
KUMAR, V. et al. (2014): Measuring and Managing a Salesperson’s Future Value to the Firm. المُدخلات: Journal of Marketing Research: Volume 51 Issue 5, 591-608. URL [Accessed: 16.04.2018]17 triggers (Editor), 2016
This study evaluates the social, economic, and environmental sustainability of ceramic filters impregnated with silver nanoparticles for point-of-use (POU) drinking water treatment in developing countries.
REN, D. et al. (2013): Evaluating the Sustainability of Ceramic Filters for Point-of-Use Drinking Water Treatment. المُدخلات: Environmental Science & Technology: Volume 47 Issue 19, 11206-11213. URL [Accessed: 16.04.2018]This essay discusses the question of the so-called last mile delivery and offers different insights and approaches to meet the basic needs of people in rural and remote areas through viable market-based approaches.
POLAK, P. (2013): The last 500 feet. URL [Accessed: 16.04.2018]