Human centred design

Human centred design (HCD) is an innovation methodology to develop appropriate and innovative solutions to problems. It makes no assumptions about potential solutions and does not prescribe them from the outset. Instead, HCD engages with end users to gain insight into their dreams, opportunities, and constraints surrounding a specific problem. HCD then uses those insights through an iterative design process, to identify market-based solutions that maximize the likelihood of adaptation, scalability, viability, and desirability to serve the poor through its holistic co-creation process.