Customers are at the heart of your business model. Without paying customers you are out of business. To be successful in the market, you need to design products that actually fit your customers’ needs.
Customer segments defines the different groups of people or organisations an enterprise aims to reach and serve. The Customer Segments can be broken down into sub-segments if their needs require and justify a distinct offer (e.g. they are reached through different channels, they require different types of relationships, they have substantially different profitabilities, or they are willing to pay for different aspects of the offer).
Abbreviation
CS