The channels determine how you interact with your customers. Keep in mind though that you are not only interacting with your customer for the actual sale of the product. Consider all the phases where the customer experiences your business:
- Awareness: Where do you raise awareness about your product or service?
- Sale: Where do customers purchase your product or service?
- Delivery: Where do you deliver the product or service to your customers?
- After sales: Where do you provide after-sales support to your customers?
- Evaluation: Where can customers evaluate your business?
Abbreviation
CH