Affordable WASH services and products
If you are selling low cost water and sanitation services directly to your customers, it is especially important to:
- Meet your customers’ needs. Think about the value of your offer, not about helping those with little or no income or money to spare.
- Remain affordable. Can you reduce the cost of your products and services?
- Grow your business. When your profit margins are small, your company must continue to add new customers. How and where can you find them?
Browse the factsheets below for low-cost options that provide sound services and good value. You will also find advice on how to reduce your costs and grow your business.
Remember: Customers at the base of the economic pyramid (BoP) may have limited ability to pay, but together they possess considerable purchasing power.