Library

8854 search results found
Business Linkages: Supporting Entrepreneurship at the Base of the Pyramid

This paper presents the interesting results of the Roundtable Dialogue in Brazil in 2008 that brought together approximately 40 corporate business linkage practitioners and selected operational partners from civil society and the international development community to discuss supply, distribution, and sales models that foster entrepreneurship and enterprise development among those currently living in conditions of poverty.

JENKINS, B. ET AL. (2008): Business Linkages: Supporting Entrepreneurship at the Base of the Pyramid. Report of a Roundtable Dialogue June 10-12, 2008, Rio de Janeiro, Brazil. Washington DC: International Finance Corporation, International Business Leaders Forum, and the CSR Initiative at the Harvard Kennedy School URL [Accessed: 16.04.2018]
10 things you need to know about how base of the pyramid businesses scale up

This article discusses major issues to reach scale when doing business at the bottom of the economic pyramid. The author advocates among others for local context, partnerships and clever use of technology in order to scaling up inclusive businesses in the developing world.

MOULDS, J. (2014): 10 things you need to know about how base of the pyramid businesses scale up. URL [Accessed: 16.04.2018]
Hydrologic: Infiltrating the Market / Double/ Delete this one after having linked the factsheet to the other library entry

Hydrologic has produced an extended case study documenting its 14 year evolution from a donor-funded NGO project to a sustainable social enterprise.

HYDROLOGIC (2015): Hydrologic: Infiltrating the Market / Double/ Delete this one after having linked the factsheet to the other library entry. Evolution of a Social Enterprise. . Hydrologic Social Enterprise Co. Ltd URL [Accessed: 16.04.2018]
The sales process and the paradoxes of trust

This essay explores a major ethical variable in personal sales: trust. By analyzing data drawn from life insurance sales, the essay supports the thesis that the role of the agent and the exigencies of personal sales create certain antinomies of trust that compromise the sales process.

OAKES, G. (1990): The sales process and the paradoxes of trust. المُدخلات: Journal of Business Ethics: Volume 9 , 671-679. URL [Accessed: 16.04.2018]
Awareness in innovators: from ‘outside the box’ to ‘inside the bubble’

The authors discuss innovation in the context of ‘awareness’ and information available to customers. Flexible informational awareness accounts for both perceptions within the same overall innovation strategy is researched. A simple theoretical setup that yields an intuitive and tractable visualization - in the form of thought bubbles - for the process of innovation is proposed.

GOORHA, P. ; POTTS, J. (2016): Awareness in innovators: from ‘outside the box’ to ‘inside the bubble’. المُدخلات: Journal of Global Entrepreneurship Research: Volume 6 URL [Accessed: 16.04.2018] PDF
Strategies for Diversification
ANSOFF, H (1957): Strategies for Diversification. المُدخلات: Harvard Business Review: Volume 355 , 113-124.. URL [Accessed: 16.04.2018]
BoP Insights
VAN DER KLEIN, W. MANCHERON, H. COLLÉE, L. BoP Insights. Inclusive marketing research. URL [Accessed: 16.04.2018]
Direct Sales Workbook
ROY, S. (2010): Direct Sales Workbook. London: Whitten & Roy Partnerships URL [Accessed: 16.04.2018]
Measuring and Managing a Salesperson’s Future Value to the Firm

This paper proposes instruments to evaluate and demonstrate the effects of training type and incentive type on a salesperson’s future value and provide recommendations on training and incentive schemes.

KUMAR, V. et al. (2014): Measuring and Managing a Salesperson’s Future Value to the Firm. المُدخلات: Journal of Marketing Research: Volume 51 Issue 5, 591-608. URL [Accessed: 16.04.2018]
Do Poverty Traps Exist?
KRAAY, A. MCKENZIE, D. (2014): Do Poverty Traps Exist? . Policy Research Working Paper 6835. Washington: World Bank URL [Accessed: 16.04.2018]