Build Business Partnerships

This section presents and provides selected approaches and tools to support European and Indian companies and SMEs operating in the water and sanitation sector to bring nature-based and advanced solutions for water reclamation and purification of drinking water, rainwater and wastewater and associated monitoring options in urban and peri-urban areas of India, validated under the PAVITR project, to the Indian market.

The goal of business partnership development is to create mutually beneficial, strategic alliances between two or more companies that help them grow their business, expand their market reach and achieve their business objectives faster, increase revenue, and reduce costs by leveraging the strengths and resources of their partners. The process of business partnership development typically involves several key steps:

• The first step is to identify potential partners that can complement your business and add value to your offerings. This can be done by conducting market research, attending industry events, and networking with other businesses.
• Once potential partners have been identified, it is important to assess their compatibility with your business. This includes evaluating their reputation, values, and goals to ensure that they align with your business objectives.
• After assessing compatibility, you can develop a partnership strategy that outlines the goals, roles, and responsibilities of each partner. This strategy should also include a clear plan for managing the partnership and measuring its success.
• Once the strategy is in place, it is time to establish the partnership by negotiating the terms of the agreement, signing a contract, and launching the partnership.
• The final step is to manage the partnership on an ongoing basis, including regular communication with partners, monitoring performance, and adjusting as needed to ensure the partnership continues to add value to all parties involved.