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This paper examines the case of the government of Minas Gerais in Brazil and what innovative measures they used to reach people universally with access to water and sanitation in the rural and poorest region of the state.
DOS SANTOS ROCHA, W. SALVETTI, M. Case Study - Copanor, Brazil. Washington, DC : World Bank URL [Accessed: 16.04.2018] PDFThis paper discusses market based approaches to safe water in the context of the Guinean NGO Tinkisso-Antenna. Not only can profit-oriented businesses achieve long-term financial sustainability but also do they have the potential to grow in size. Challenges of scaling up and replicating social enterprises in the safe water sector are discussed and lessons learned provided why doing business at the bottom of the pyramid is no easy task.
BÜHLMANN, A. (2014): Marketing safe water to the base of the pyramid – lessons for scaling up a social enterprise in Guinea. (= Master's Thesis ). University of St. Gallen URL [Accessed: 16.04.2018] PDFBoP Innovation Center is a Dutch non-profit foundation that accelerates the impact of market-driven innovative welfare strategies in low-wage markets, the ‘Base of the Pyramid’
The study conducted among the information technology users in business organizations in Delhi and NCR, addressed the issues of service quality and its impact on long-term customer satisfaction from an interaction approach and relationship marketing perspective in the medium size B2B sector.
RAYCHAUDHURI, P.S. and FAROOQI, R. (2013): A Study on the Effects of Dimensions of Service Quality on Customer Satisfaction in the Indian IT Hardware Industry with Special Emphasis on Medium Size B2B Sector. In: Global Business Review: Volume 14 Issue 3, 507-527. URL [Accessed: 16.04.2018]This paper presents the interesting results of the Roundtable Dialogue in Brazil in 2008 that brought together approximately 40 corporate business linkage practitioners and selected operational partners from civil society and the international development community to discuss supply, distribution, and sales models that foster entrepreneurship and enterprise development among those currently living in conditions of poverty.
JENKINS, B. ET AL. (2008): Business Linkages: Supporting Entrepreneurship at the Base of the Pyramid. Report of a Roundtable Dialogue June 10-12, 2008, Rio de Janeiro, Brazil. Washington DC: International Finance Corporation, International Business Leaders Forum, and the CSR Initiative at the Harvard Kennedy School URL [Accessed: 16.04.2018]