Library

ECOLOGICAL MANAGEMENT FOUNDATION (2017): Water and Sanitation Business Development Toolkit. . URL [Accessed: 16.04.2018]

LEUNG, S. (2014): How to Make a Good Sales Pitch in 7 Steps - Crafting a good sales pitch is not easy. URL [Accessed: 16.04.2018]

https://www.theguardian.com/sustainable-business/social-media-consumer-awareness-water-scarcity [Accessed: 16.04.2018]

ACUMEN (2017): Acumen Fund. URL [Accessed: 16.04.2018]

JÖNKE, R. (2012): Managing After-Sales Services. Strategies and Interfirm Relationships. Zurich: URL [Accessed: 16.04.2018]

OXFORD COLLEGE OF MARKETING (2016): Using the Ansoff Matrix to Develop Marketing Strategy. . URL [Accessed: 16.04.2018]

(2016): https://path.org/programs/devices-and-tools/ PATH [Accessed: 16.04.2018]

DOMBROWSKI, U. and MALORNY, C. (2016): Process Identification for Customer Service in the field of the After-Sales Service as a Basis for “Lean After-Sales Service”. In: Procedia CIRP: Volume 47 Issue 1, 246 – 251. URL [Accessed: 16.04.2018] PDF

MIT PRACTICAL IMPACT ALLIANCE (2017): Ready, Steady, Scale – Is your social venture ready for scale?. Boston : MIT URL [Accessed: 16.04.2018]

MILLER, C. (1986): Prudential Training Program. Newark, NY: PruPress

This paper examines the case of the government of Minas Gerais in Brazil and what innovative measures they used to reach people universally with access to water and sanitation in the rural and poorest region of the state.

DOS SANTOS ROCHA, W. SALVETTI, M. Case Study - Copanor, Brazil. Washington, DC : World Bank URL [Accessed: 16.04.2018] PDF

https://www.hubspot.com/sales/sales-process [Accessed: 16.04.2018]

ROGERS, E. (2003): Diffusion of Innovations. New York : Free Press URL [Accessed: 16.04.2018]

This paper discusses market based approaches to safe water in the context of the Guinean NGO Tinkisso-Antenna. Not only can profit-oriented businesses achieve long-term financial sustainability but also do they have the potential to grow in size. Challenges of scaling up and replicating social enterprises in the safe water sector are discussed and lessons learned provided why doing business at the bottom of the pyramid is no easy task.

BÜHLMANN, A. (2014): Marketing safe water to the base of the pyramid – lessons for scaling up a social enterprise in Guinea. (= Master's Thesis ). University of St. Gallen URL [Accessed: 16.04.2018] PDF

SMITH, J. (2012): https://www.forbes.com/sites/jacquelynsmith/2012/01/05/how-to-craft-an-effective-sales-pitch/#528167d64679 [Accessed: 16.04.2018]

Spring Health is a water kiosk enterprise active in rural Odisha, India. At the doorstep via home delivery and at pick up points people purchase safe water in jerry cans. For more information please visit the homepage.

SPRING HEALTH (2017): Spring Health - What We Do. URL [Accessed: 10.04.2018]

VAN DE KERK, A. (2016): Beating the Heat in Odisha. Bhubaneswar: IRCWASH.org URL [Accessed: 10.04.2018]

This paper discusses challenges and opportunities of social marketing activities for safe water in rural Orissa.

AMMANN, A. (2012): Social Marketing for Safe Water – How to reach the Base of the Pyramid in Rural India. (= Master's Thesis ). St. Gallen: University of St. Gallen URL [Accessed: 10.04.2018]

BOSTON CONSULTING GROUP (2018): https://www.bcg.com/industries/energy-environment/water-value-creation-tool.aspx [Accessed: 07.04.2018]

https://www.theguardian.com/global-development/2018/mar/19/life-without-toilets-photographer-taboo-andrea-bruce?CMP=share_btn_tw [Accessed: 04.04.2018]

Andrea Bruce’s prize-winning images from India, Haiti and Vietnam document the deeply sensitive issue of open defecation, which affects 1.1 billion of the world’s poorest people.