Library
Presentation hold on October 31, 2012 at Water and Health Conference 2012 in Chapel Hill, North Carolina, USA.
OJOMO, E. (2012): Defining the Enabling Environment for HWTS using the IAD Framework. URL [Accessed: 23.07.2018]This blog post provides insights on how to develop radically innovative products and services for the poorest people around the globe. It provides additionally eight steps to help designing a branding and marketing strategy and a last mile supply chain that will put a product in the hands of a million or more customers.
POLAK, P. (2016): Eight Practical Steps to Design for the Market. URL [Accessed: 23.07.2018]Part of the IDEO mission is to spread human-centred design to social sector practitioners around the world. The Field Guide to Human-Centred Design reveals our process with the key mindsets that underpin how and why we think about design for the social sector, 57 clear-to-use design methods for new and experienced practitioners, and from-the-field case studies of human-centred design in action.
Licence (CC BY-NC-ND 3.0)
IDEO.org (2015): The Field Guide to Human-Centred Design. Canada: URL [Accessed: 23.07.2018] PDFField study on how to develop ceramic water filters in Cambodia to improve household drinking water quality. License: CC BY 3.0 IGO
BROWN, J. and SOBSEY, M. (2007): Use of ceramic water filters in Cambodia: improving household drinking water quality. World Bank: URL [Accessed: 23.07.2018]The book explores various ways of how to do business at the bottom of the economic pyramid. It provides insights on how to develop inclusive business models and an overview on variety of potential markets to engage as social enterprise.
Confederation of Danish Industries (2007): Working with the bottom of the pyramid - success in low-income markets. URL [Accessed: 23.07.2018]This article discusses product packaging and consumer behavior and showcases findings in 4 case studies to learn from practically.
Published by Economics & Sociology under License: CC BY 3.0 IGO
GRUNDEY, D. (2010): Functionality of Product Packaging: Surveying Consumers’ Attitude Towards Selected Cosmetic Brands. In: Economics & Sociology: Volume 3 , 87-103. URL [Accessed: 23.07.2018] PDF