The study conducted among the information technology users in business organizations in Delhi and NCR, addressed the issues of service quality and its impact on long-term customer satisfaction from an interaction approach and relationship marketing perspective in the medium size B2B sector.
RAYCHAUDHURI, P.S. and FAROOQI, R. (2013): A Study on the Effects of Dimensions of Service Quality on Customer Satisfaction in the Indian IT Hardware Industry with Special Emphasis on Medium Size B2B Sector. In: Global Business Review: Volume 14 Issue 3, 507-527. URL [Accessed: 16.04.2018]Library
This paper presents the interesting results of the Roundtable Dialogue in Brazil in 2008 that brought together approximately 40 corporate business linkage practitioners and selected operational partners from civil society and the international development community to discuss supply, distribution, and sales models that foster entrepreneurship and enterprise development among those currently living in conditions of poverty.
JENKINS, B. ET AL. (2008): Business Linkages: Supporting Entrepreneurship at the Base of the Pyramid. Report of a Roundtable Dialogue June 10-12, 2008, Rio de Janeiro, Brazil. Washington DC: International Finance Corporation, International Business Leaders Forum, and the CSR Initiative at the Harvard Kennedy School URL [Accessed: 16.04.2018]This article discusses major issues to reach scale when doing business at the bottom of the economic pyramid. The author advocates among others for local context, partnerships and clever use of technology in order to scaling up inclusive businesses in the developing world.
MOULDS, J. (2014): 10 things you need to know about how base of the pyramid businesses scale up. URL [Accessed: 16.04.2018]Hydrologic has produced an extended case study documenting its 14 year evolution from a donor-funded NGO project to a sustainable social enterprise.
HYDROLOGIC (2015): Hydrologic: Infiltrating the Market / Double/ Delete this one after having linked the factsheet to the other library entry. Evolution of a Social Enterprise. . Hydrologic Social Enterprise Co. Ltd URL [Accessed: 16.04.2018]This essay explores a major ethical variable in personal sales: trust. By analyzing data drawn from life insurance sales, the essay supports the thesis that the role of the agent and the exigencies of personal sales create certain antinomies of trust that compromise the sales process.
OAKES, G. (1990): The sales process and the paradoxes of trust. In: Journal of Business Ethics: Volume 9 , 671-679. URL [Accessed: 16.04.2018]The authors discuss innovation in the context of ‘awareness’ and information available to customers. Flexible informational awareness accounts for both perceptions within the same overall innovation strategy is researched. A simple theoretical setup that yields an intuitive and tractable visualization - in the form of thought bubbles - for the process of innovation is proposed.
GOORHA, P. ; POTTS, J. (2016): Awareness in innovators: from ‘outside the box’ to ‘inside the bubble’. In: Journal of Global Entrepreneurship Research: Volume 6 URL [Accessed: 16.04.2018] PDF