The Marketing Mix – the 4Cs

The tool asks you to consider a number of statements based on the 4Cs and answer true or false. It is an exercise you can do on your own or with a group and should take 20 to 30 minutes. It is suitable for businesses of all scales and sectors.

CREATIVE & CULTURAL SKILLS (n.y): The Marketing Mix – the 4Cs. In: Business Survival Toolkit: URL [Accessed: 11.12.2015]