Sanitation Marketing for Managers

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What is a perspective?

Perspectives are different frameworks from which to explore the knowledge around sustainable sanitation and water management. Perspectives are like filters: they compile and structure the information that relate to a given focus theme, region or context. This allows you to quickly navigate to the content of your particular interest while promoting the holistic understanding of sustainable sanitation and water management.

This manual provides guidance and tools for designing a sanitation marketing program. It guides professionals in the fields of sanitation and marketing to comprehensively assess the current market for sanitation products and services and to use the results of this assessment to design a multi-pronged sanitation marketing strategy.

JENKINS, M. SCOTT, B. USAID HIP (2010): Sanitation Marketing for Managers. Guidance an Tools for Program Development. Washington DC: United States Agency for International Development Hygiene Improvement Project (USAID HIP) URL [Accessed: 18.06.2019]

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Explore Perspectives

What is a perspective?

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