10 things you need to know about how base of the pyramid businesses scale up

This article discusses major issues to reach scale when doing business at the bottom of the economic pyramid. The author advocates among others for local context, partnerships and clever use of technology in order to scaling up inclusive businesses in the developing world.

MOULDS, J. (2014): 10 things you need to know about how base of the pyramid businesses scale up. URL [Accessed: 16.04.2018]