The value proposition describes:
- Your product or service: What is your product or service and how can it contribute to covering customer activities? When describing the actual product also mention the need and any add-on services. The Value Propositions may be quantitative (e.g. price, speed of service) or qualitative (e.g. design, customer experience).
- Your pain alleviators: How does your product or service alleviate your customers’ pains? To make the value proposition unique and easily differentiate it from the competition, mention any special features or aspects and the added value that your customer gets from using your products. This added value is described through a number of attributes that respond to the customers’ needs; such as customisation, higher performance (“getting the job done”), better brand and reputation, different design, newness, lower price, cost and risk reduction, better accessibility, as well as more convenience.
Abbreviation
VP